Now Playing: The Daily Source Code for 6/24/06
Topic: Personal or Reflective
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"But what may well become possible in the world of perfect search is the ability to take the clickstream of that journey and turn it into an object- a narrative thread of sorts, something I can hold and keep and refer to, a prop to aid in the telling and retelling of how I came to my answer. Tracks in the dust, so to speak, that others can follow, or question to discover how I came to my conclusions. And these tracks are not just potential narratives for others to read; they can also be objects that can be spidered y a search engine, providing them with an entirely new order of intelligence about how people learn. In the aggregate, these clickstreams can provide a level... As Bush outlined, the memex gains its potency by capturing the traces of a researcher's discovery through a corpus of knowledge, then storing those traces of intelligence so the next can learn from and build upon them. Clickstreams are the seeds that will grow into our culture's own memex- a new ecology of potential knowledge- and search will be the spade that turns the Internet's soil." (pg. 257-258) |
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"MySpace, with 70 million visitors, has become the digital equivalent of hanging out at the mall for today's teens, who load the site with photos, news about music groups and detailed profiles of their likes and dislikes."
Why do I bring this up, the possible ephemeral foundations of MySpace? Yes, there are entrenched fans and social behaviors tied into particular sites that would mean high transaction costs for some; I don't think strong allegiance keeps the majority of people on one social networking site or another. It's the network effects, Metcalfe's Law, that first help a site explode past the Tiiping Point and enter the mainstream consciousness. So I bring it up because the sites depend on openness to what the users (and most importantly the influencers and first-adopters) demand of the platform. YouTube, the darling of the online video, is starting to see ripples (waves, probably not there yet) of discontent and abandonment. Although the copyright issues surrounding any online video site aren't usually addressed, or are skimmed over, by MSM articles, it could be the death knell of online video sharing. A recent YouTube user was kicked out for supposed "repeat offenses" relating to copyrighted content; here's his response:"Anyway, I’m done with YouTube, almost. It is clear they have no interest in preserving a digital archive of video content for the future, and that I cannot rely on them for posterity...I do have one thing left to do: Ruin YouTube. Since it is so easy to get someone kicked from YouTube, I am going to launch an assault on the service...Every day, I will destroy at least one account. I will only target those with copyright infringing content. When I am done, the only popular videos on YouTube will be those with zero commercial value. We will see how well the service does without the Daily Show and South Park entire episodes that are its real bread and butter." (InsideGoogle blog- "SCREW YOUTUBE")
No, online video sharing will never die completely (the genie is out of the bottle), there will always ways to distribute it through alternative channels if necessary, but let's hope that copyright holders get their heads out of their proverbial butts and realize the value of sharing video online. And Hollywood is starting to get it, slowly but surely. I wasn't able to listen to the webcast of AO's OnHollywood event, but here's a SVP at EMI Music talking about social, user-generated content:The audience is taking over the programming. A few years ago we looked at litigating it, now we are looking at how to monetize it." (ZDNet link)
I don't want to open up the can of worms around social media and whether it will replace traditional/professional media producers (it won't) but I hope the connection is clear between MySpace's network-based foundation (and is susceptibility to the user's demands or whims-- remember, we're not talking about an entrenched player like Microsoft here-yet) and how it could be undermined both internal or external forces (a giant mp3 P2P network or by user backlash, ala the YouTube example above). Currently Playing: Knowledge@Wharton podcast (iTunes podcast link)- TV Models and the Internet, 4/24/06

(Thanks to Same Felder and Flickr for the photo)